Amorepacific has converted its flagship store in Seoul into an AI-powered beauty lab, according to Inside Retail Asia . The revamped location merges retail, beauty services, and customer research under one roof, leveraging artificial intelligence to personalize the shopping experience.
The lab uses AI to analyze skin conditions and recommend tailored products, while also collecting data on consumer preferences. This approach allows the company to test innovations in real-time and shorten feedback loops between R&D and retail.
The move reflects a broader trend in the beauty industry toward data-driven personalization and experiential retail. By integrating AI into physical stores, brands aim to compete with online channels that already offer sophisticated recommendation engines.