According to Inside Retail Asia , LVMH has been shedding labels with unusual frequency over the past two years, with Marc Jacobs being the latest brand put up for sale.
The move is part of LVMH's broader strategy to streamline its portfolio and focus on its most profitable luxury houses, distancing itself from brands that have underperformed or lost relevance in the fast-changing fashion landscape.
Marc Jacobs, once a dominant force in the 1990s and 2000s, has faced declining sales and brand fatigue, prompting LVMH to seek a buyer and redirect resources toward higher-growth labels like Louis Vuitton and Dior.